Music & Arts Festival Branding
Sled Island is an annual event that takes over Calgary's core for one weekend each summer. The sprawling festival includes over 200 bands across 30 venues, plus comedy, film and art schedules. We developed the festival identity and oversaw the rollout for two years as the festival matured from small upstart to annual staple.
Logo art direction by Grace Partridge. Logo design by Abi Huynh.