Graphic Design, Art Direction, Type Design

Sport BC

 

Sport BC
Custom Typeface

 

Twice Brand commissioned a wordmark and custom typeface to underpin the Sport BC identity. The heavy letterforms sit on top of colourful sporting images and obscure the athletes features. The effect gives the images an ‘everyone’ quality, suggesting that the athletes could be anyone, even you or I. 

Art direction by Twice Brand.

 
 
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